It's the branding campaign they did here to raise their
stature.
Ok what is H&M. Never heard of them
Then again I have not gone shopping for a long time and usually
I go back to the same shop.
lower down the rung from mango and zara. closer to giant. but but
but as with topshop, adidas (recall stella mcCartney, kate
moss), they roped in some celeb to design one or two ranges